In March 2009, Robert Zarywacz will be participating in Bideford College’s Enterprise Day, assisting Year 7 pupils with a business challenge and helping to judge the winning team.

“It’s good to be able to support such initiatives,” said Robert Zarywacz, partner in Zarywacz. “As well as offering my experience in marketing and business, I am wondering what I will learn from the day.

“Especially in these challenging times, it’s essential to be open to learning and to continue developing skills and expertise at school, at work and in business.”

1 September 2008 marks the first day of the fifteenth year of copywriting and corporate communications partnership Zarywacz.

“It was a step into the unknown when I chose to leave the security of corporate employment and start running my own business in 1994,” comments partner Robert Zarywacz. “Since then we have enjoyed working with a variety of clients in businesses and organisations of all sizes, building long-term relationships over many years.”

Originally based in Windsor, Berkshire, Robert took advantage of developments in internet and communications technology to move to a remote area of North Devon in 2004, while brother and business partner Simon maintains the South-East presence in Wokingham.

“Location is rarely an issue now that we have the ability to work by email and phone, so we collaborate on projects between Devon and Berkshire, and work with clients all across the UK,” adds Simon Zarywacz. “Clients can pick up the phone or drop us an email with a request and know that we will produce the work they require.”

Zarywacz specialises in copywriting, editing and proofreading for marketing, public relations and online communications, as well as building and maintaining web sites, and managing corporate communications projects.

Looking forward to the future, the partners are optimistic.

“Working practices have changed considerably over the past 14 years and we have continued to thrive by understanding and adapting accordingly,” concludes Robert.

“With the most challenging economic climate for many decades, we have prepared ourselves by investing time and resources in our use of technology and in our own marketing, and by ensuring we create effective communications that achieve our clients’ business objectives and provide value for money.”

Robert and Simon Zarywacz have relaunched no less than seven of their promotional web sites during the May-July period. As well restyling the main z2z web site (z2z.com), the Zarywacz business blog and five “resources” sites have been redesigned and updated.

The five resource sites cover copywriting (copywritingresources.co.uk), proofreading (proofreadingresources.co.uk), public relations (prresources.co.uk), writing (writingresources.co.uk) and document production (editorialresources.co.uk), and provide practical advice as well as details of the professional services provided by Zarywacz.

“The resources web sites all share the same overall design, and this is intentional,” says partner Simon Zarywacz, “Although each site focuses on a single aspect of our corporate communications services, the shared styling ensures the five sites also work together as a whole. As always, our web sites are search engine optimised, which leads to more enquiries.”

z2zine is the new Zarywacz business blog, which is updated regularly, with comments on a wide range of writing, PR and corporate commmunication topics.

“The internet is a key promotional vehicle for us, so we’ve invested the time to improve our online presence,” adds partner Robert Zarywacz, “And what we’re doing for ourselves is precisely what we recommend to every other business. In these uncertain times, it’s wise to control expenditure, but at the same time businesses have to continue marketing and selling if they are to survive, let alone thrive.”