Robert Zarywacz thinks businesses who maintain their marketing will thrive (read full article at ndba.org.uk)

A double-dip recession would be far more interesting for the media than a sustained recovery.

This was evident on the day when the Office of National Statistics published the third quarter 2010 UK GDP figures. Many commentators had been almost rubbing their hands with glee as they predicted 0.4% growth, only to retract their words when the actual growth was double their predictions at 0.8%.

Success is 50% sentiment . . .
Unfortunately, sentiment is very powerful and can raise or reduce confidence very fast. While government cuts will inevitably mean a tough 2011, it would be very easy to talk ourselves back into recession unnecessarily.

Conversely, we could just as easily talk ourselves into recovery.

There is no logic to fickle confidence.

. . . and 50% hard work
But, as everyone in business knows, talk doesn’t run a business: hard work is needed for that.

Read full article at ndba.org.uk

I’ll be taking part in the FSB Business Advice Evening at the Barnstaple Hotel, Barnstaple from 6.00pm to 8.30pm on Tuesday 16 February 2010, giving a joint presentation with Kevin Woodward of K&V Associates and Multiheat Energy Systems on twitter and social media.

There’ll be lots of government agencies and business advisers present to offer free advice to all business.

We’ll be tweeting from the event and hope to see you there or else say hello to you on twitter and follow #fsbnd

Follow Kevin at @llamakevin

Follow Multiheat Energy Systems at @infraredheating

Follow Zarywacz at @z2zine

Follow me at @robertz

For the second year running z2z partner, Robert Zarywacz has represented The Business Magazine on the panel of judges in the South East regional finals of the UK Online for Business/InterForum E-Commerce Awards 2001.

“As a regular contributor to The Business Magazine on the Internet and e-commerce, I am delighted to have participated in the prestigious E-Commerce Awards again,” Robert commented.

Robert has had hundreds of articles published on technology and business topics and has also written features for Internet.Works magazine.

Along with partner and brother, Simon, their Zarywacz PR and communications consultancy reflects a detailed knowledge of the Internet as a business tool and an interest in combining traditional communications skills with the innovation enabled by new media.