What are the criteria for deciding how to use this word?

Criterion, the singular form of the noun, means:

• a standard or principle used to judge something or make a decision

Criteria is the plural form of the noun. 

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1 September 2008 marks the first day of the fifteenth year of copywriting and corporate communications partnership Zarywacz.

“It was a step into the unknown when I chose to leave the security of corporate employment and start running my own business in 1994,” comments partner Robert Zarywacz. “Since then we have enjoyed working with a variety of clients in businesses and organisations of all sizes, building long-term relationships over many years.”

Originally based in Windsor, Berkshire, Robert took advantage of developments in internet and communications technology to move to a remote area of North Devon in 2004, while brother and business partner Simon maintains the South-East presence in Wokingham.

“Location is rarely an issue now that we have the ability to work by email and phone, so we collaborate on projects between Devon and Berkshire, and work with clients all across the UK,” adds Simon Zarywacz. “Clients can pick up the phone or drop us an email with a request and know that we will produce the work they require.”

Zarywacz specialises in copywriting, editing and proofreading for marketing, public relations and online communications, as well as building and maintaining web sites, and managing corporate communications projects.

Looking forward to the future, the partners are optimistic.

“Working practices have changed considerably over the past 14 years and we have continued to thrive by understanding and adapting accordingly,” concludes Robert.

“With the most challenging economic climate for many decades, we have prepared ourselves by investing time and resources in our use of technology and in our own marketing, and by ensuring we create effective communications that achieve our clients’ business objectives and provide value for money.”

Don’t get tied up by the red tape of this B when tangling with a bureaucrat.

Bureaucrat – the noun can mean:

• official usually employed by a government or public body (especially one determined to stick as closely as possible to set procedures)

Bureaucracy – the noun can mean:

• over-complicated administrative procedures
• government dominated by state officials

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