There is so much information published today, but how much of it do you find useful?

If you’re running a business, it is vital to broadcast messages to potential customers, suppliers, the media and other audiences. Yet they are being bombarded with messages from every side, so how can you get through to them?

The answer is to be selective. Select the message you want to get across and the audience you need to reach. Is it a message that this audience will be interested in? If not, how can you make them interested? If you’re just trotting out the same words that everyone else is using, your communication will be ignored, along with millions of others.

So what can you do?

Make sure you know your audience and that it is the right one for you. For example, would an audience of over-50s be interested in baby goods aimed at young families. On the face of it: no. But could you interest them as grandparents to buy the products for their grandchildren? This is why it is important to analyse your audience thoroughly to ensure you are targeting people who will take the action you require – usually making a purchase.

Once you’ve identified the right audience, you need to identify what excites them. If they are not excited by your message, they won’t take the action you require of them.

It’s likely that you have many competitors doing the same thing, so it is a challenge to think up a new message, but it is possible. And when you do find the right message and an innovative way of presenting it, it will make a real difference to your results.

People will only take notice if something catches their attention. It is better not to publish something that is ordinary, non-targeted and unexciting. Be selective: you may have to work harder, but it will be worth it.

Robert

We all suffer from it, because modern technology has increased the quantity and frequency of the communications we receive, while traditional editing skills have been largely forgotten.

When we are overwhelmed by so much irrelevant information, we miss or misunderstand those messages which are important to us.

Every wrong piece of information costs you time, money and reputation:

• A wrongly delivered product requires you to collect and replace it.
• A wrong meeting date wastes your time and travel.
• An unclear press announcement attracts enquiries from the wrong audience – who have no interest in the products and services you provide – while missing the target audience who do want what you offer.

As a result, service suffers, product quality plummets, reputation tarnishes and customers shrink away.

Make yourself understood . . .

. . . so your business runs more smoothly.

Precise and accurate messages enable your people to work more effectively. They reduce your costs and increase quality, because everyone understands what they do and why they do it:

• The right product is delivered first time to a satisfied customer.
• You arrive for your meeting on time in a confident frame of mind.
• Your press announcement attracts the enquiries you want.

Your service is seamless, your products are perfect, your reputation shines and your customers multiply.

Speak clear messages . . .

. . . so that every audience you reach understands you in whatever medium you use:

Employees – are motivated by your newsletters, intranets and all other forms of internal communication.

Departments – work together more effectively with less friction, because everyone understands the importance of good inter-departmental relationships to the overall success of your organisation.

Partners and suppliers – understand your vision and their role within it, so that all your collaborative activities succeed.

Customers – understand who you are and why you are important to them – through your newsletters, speeches, press releases, presentations, web sites, sales letters and face-to-face contact with your people.

Business is understanding . . .

. . . what each of your audiences wants and communicating effectively, so that everyone understands everyone else clearly.

Speak less, say more . . .

. . . with effective, professional written and spoken communications from Zarywacz.

We focus entirely on your message – whether it’s a short sales letter or a company-wide communications programme – to ensure that you are understood.

We aim to reduce the quantity and length of your communications to make them all shorter, sharper and more easily understood – to save your time and money, enhance your reputation and boost your success.