Don’t get tied up by the red tape of this B when tangling with a bureaucrat.

Bureaucrat – the noun can mean:

• official usually employed by a government or public body (especially one determined to stick as closely as possible to set procedures)

Bureaucracy – the noun can mean:

• over-complicated administrative procedures
• government dominated by state officials

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It’s helpful to remember that both verb and noun forms accommodate two cs and two ms.

Accommodate – the verb can mean:

• to provide housing or space
• to oblige
• to adapt to

Accommodation – the noun can mean:

• rooms, lodging or building where someone can live or stay
• adaption
• convenient arrangement

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Many people need to write business copy as part of their jobs and for whatever reason won’t commission a professional copywriter.

We could jump up and down and complain, but instead we accept the reality.

We’re also adding more free resources to help anyone who wants to improve their copywriting skills at www.copywritingresources.co.uk

These are in the form of an online guide, which we plan to publish as a book when complete.

Visit regularly for further parts and let us know what you need to help you.