What does the down arrow leading off the BBC’s Financial Crisis logo on its television news reports mean?

That the BBC suggests the markets are going to go down?

Or that it wants them to go down (because they get the biggest possible story to cover)?

Should we overlook it because logos are ineffective?

Or does it overstep the mark?

I think it does.

Well, we do and give you a few hints about improving sales in an article for the 100K Business Ventures newsletter.

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This morning I was surprised to see that I was the writer of the star letter in MacUser magazine. Not bad, considering I had drafted the letter in a hurry on a Sunday morning, emailed it and forgotten about it.

It’s a reminder that a well-written letter on a topic of interest can catch an editor’s attention and achieve exposure for you, your views or expertise.

This demonstrates the power of words and the value of using them effectively.